Digital Marketing

 MARKET RESEARCH 

• Collecting analysing and interpreting the market 
• 4Ps - Product Price Place and Promotion
• STP - Segmentation, Targeting and Postitioning
• Differences between Branding, Marketing and Advertising 

What each colour mean in logos

💙strength trust 

❤️ power energy fearless Ness

💜 wealth superior spirituality 

🧡adventurous confidence courage

💛optimism innovation happiness

💚 health nature hope freshness 

🖤 elegance simplicity power and luxury 

🩷 youth feminine caring 

WHY IS CONTENT IMPORTANT 

• To attract customers
• To build trust 
• To increase sales 
• To keep in touch with the audience 
• To improve search engine ranking 

How to identify trends 

• Feedly - identifying trending websites 
• trending if you want to find the engagement rate.
• Instagram - trending hastags
• Recent trends 
• user generated content 
• Influencer collaboration 
• Short videos 
• Memes 

SECOND CUSTOMER 

• Second individual to or entity after the first purchase 
• Main role Is from the first customer 
• Helps growth 
• Tells what people like or don't like 
• First customer is the direct buyer eg friend family etc.. Second customer is stranger. 
• For eg I buy from kalanika by Katherine.I'm the first customer and then minnu chechi buys it through me..shes the second customer. 
• Strategies to bring second customers - referl programs, loyalty programs, reviews, shareable content